Group Health Research Institute

“Our leadership team was impressed not only with the creative work we accomplished through our collaboration with Strategic Content, but also that we delivered the new site on time within budget.”
— Joan DeClaire, GHRI

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Description of Services

GHRI’s web site was a static site with limited ability for content owners to update and manage the content. The technology gap prevented their team from publishing content easily and regularly. We migrated their site to a CMS platform that offered an easy-to-use interface for content authors and responsive web design.

Additionally, we improved their overall site structure and organization and UI. We built content areas that could be dynamically updated to display related content and integrated the site pages with databases for publications and staff biographies. We completed the project with training sessions for the client team and support for content migration, offering ongoing consulting while their internal team got the required experience to support the new site going forward.

Article Page Before

Article Page Before

Key Results

  • Average session duration up 47.39%
  • Returning users up 21.53%
  • Referral traffic up 26.91%
  • Email traffic up 41.74%
  • Social network referral sessions up 200.69%
  • Social network referral page views up 328.04%
Article Page After

Article Page After

Project Highlights

  • Migrated static site to Concrete5 CMS Platform
  • Responsive design
  • Integration with PubMed citation database
  • Integration with researcher database
  • Search
  • Donation ecommerce integration
  • Blog content functionality
  • Dynamic content components