New Book on Audits and Inventories Released

We are very pleased to announce that Strategic Content founder Paula Land's new book, Content Audits and Inventories: A Handbook, has been released. 

The book is a practical, tactical guide to planning and conducting content projects that begin with an inventory and a comprehensive content audit. Paula walks you through how to begin with an automated content inventory (created by CAT, the Content Analysis Tool) and takes you through the audit process. The handbook provides guidance for establishing goals and scope for the audit, planning and assembling the team, getting organizational buy-in, assessing content against business and user needs as well as standards and guidelines, gathering insights, and presenting strategic recommendations to stakeholders.