The Dreaded Content Inventory

Ask a content strategist what their least favorite part of a project is and I'll bet most will say that it's creating a content inventory. A content inventory is pretty much exactly what it sounds like—a quantitative view of all the content on a web site, URL by URL. They are tedious and time-consuming to create and for clients, consultant time = money. But a content inventory is also absolutely foundational to a project. If you don't know what you have, how do you know how to get to where you want to go? And how do you make sure that you take the right stuff with you?

Despite the value in content inventories, there haven't been any good tools available to create them; we mostly use freeware tools or tools designed for other purposes and then hack the output into something useful. So why hasn't someone done something about it? Well, I have. 

I have founded a new company, Content Insight, specifically for the purpose of building a powerful, usable content inventory tool. We are about to launch our beta product, the Content Analysis Tool (CAT); visit the site and sign up if you'd like to receive an invitation. And let me know, either here, or there, what you think the ideal tool would do. Because we have big plans for our CAT, but we want it to serve the community of content strategists and other folks who design and manage web site content, so we need feedback.